Tesco Homeplus has found an innovative solution that facilitates super market shopping for South Koreans. They have created a virtual store in the subway where commuters can buy their groceries out of a virtual wall. In a campaign designed by the Seoul branch of advertising agency Cheil, Tesco Homeplus supermarket opened last fall a virtual grocery store in which customers just need to scan QR codes of desired products. Upon checkout, the products are then delivered to their home!
(Source: Tesco PLC)