Swiss Insurance Company Uses Fitness Trackers to Determine Premium Rates

fitbitThis June, a pilot program known as MyStep was launched by Swiss health insurance company, CSS. Over the course of three months, the company has been monitoring the daily step count for 2,000 of its customers through fitness trackers such as the Fitbit or Apple Watch. The information then syncs to the CSS’ online portal where the health insurance provider is able to track the information. The program has been so successful the company is considering making the model standard, charging higher rates for customers who either do not participate in the program, or those who do not meet the daily recommendation of 10,000 steps. The goal is to improve the overall health of its clients, and reducing the number of patients who have to be treated for preventable conditions such as obesity, heart disease, and type 2 diabetes. Ultimately, many health insurance companies such as CSS hope that customers will share health data directly with their providers in order to most accurately and fairly determine cost of insurance per patient.

(Source: Popular Science)

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